Huawei mobile phone shipments expected to reach 230 million units in the year, surpassing Apple to become second
Huawei is one step closer to the goal of the world's number one mobile phone sales set at the beginning of the year.
According to reports, at the recent internal Huawei conference, Huawei Consumer Business CEO Yu Chengdong revealed that Huawei ’s global mobile phone shipments will be around 230 million this year, and global mobile phone shipments may surpass Apple ’s mobile phones and rank second in the world. "230 million units have completed the task for the whole year, and how much can be reached in the end, depending on the sprint in the last month, we have surpassed the Apple iPhone." Yu Chengdong said.
According to IDC's 2018 mobile phone shipments, Huawei shipped 206 million units last year, ranking third. This year, Huawei's mobile phone shipments exceeded 200 million units, 64 days ahead of 2018.
Earlier, market research agency Strategy Analytics released a report predicting the ranking of smartphone shipments in 2019. Among them, Samsung mobile phones are expected to ship 320 million units, occupying a 21.3% market share, an increase of 20.3% year-on-year from 291 million units last year, and will continue to be the world's largest mobile phone brand; Huawei is expected to replace Apple and become the world's No. The two largest smartphone manufacturers.
According to the Strategy Analytics report, Apple's global mobile phone shipments in 2019 will be fixed at 193 million units, down from 208 million in 2018. Analysis said that the best-selling iPhone 11 could not make up for the loss of sales in the first three quarters of the iPhone XR / XS. In addition, Credit Suisse reported that iPhone sales in China fell by 35% in November this year due to weak iPhone 11 series sales. In the first three quarters of 2019, Huawei's global shipments of mobile phones exceeded Apple's.
When asked about Huawei ’s mobile phone goals earlier this year, Huawei CEO Yu Chengdong said that Huawei + Glory ’s global mobile phone sales target for 2019 is 250-260 million units, becoming or close to the number one in the world. Now one in every three units sold in China is a Huawei mobile phone. This year we aim to have one in every two units sold, which means that China's market share exceeds 50%.
This goal seems to be gradually being achieved. According to canalys data, Huawei's market share in the third quarter of 2019 reached 42.2%, an increase of 16.5 million from the same quarter last year, and an annual growth rate of 66%. In the case of the mobile phone market is not optimistic Huawei has achieved double-digit growth for six consecutive quarters.
At the internal meeting, Yu Chengdong fully affirmed the domestic market. Under the situation that Huawei is frequently subject to foreign sanctions, it is precisely because of the strong performance of the Chinese market that it has made up for the loss of Huawei mobile phones in overseas markets.
Huawei, which has slammed domestically, has been frustrated frequently abroad.
Due to the US ban, the cooperation between Google and Huawei was interrupted. Huawei's newly launched mobile phones cannot pre-install and use applications and services such as Google GMS. Among them, YouTube, Google Maps, Google Search, etc. are daily needs of foreign users. Will greatly affect the purchasing decisions of overseas consumers.
According to the European smartphone market data released by the data statistics company Canalys, starting from the second quarter of this year, Huawei's mobile phone sales began to decline significantly, a year-on-year decrease of 16%. In the third quarter, Huawei's sales strategy stopped the year-on-year decline in sales.
With the gradual arrival of the 5G replacement boom in 2020, major manufacturers are making great efforts. According to the latest report released by HIS Markit, the cumulative shipments of 5G smartphones in the global mobile phone market in the third quarter reached 4.3 million units. Samsung's 5G smartphone shipments reached 3.2 million units, accounting for 74% of the global 5G mobile phone sales. The global 5G market share of domestic manufacturers including Huawei, Xiaomi, and OV is less than 17%.