Huawei second, OPPO surpasses Apple third, China's smart phones are flying against the trend
According to the latest data released by global market research institute IHS Markit, in the second quarter of 2019, China's Huawei mobile phone ranked second in the global smartphone market with 18% share. China's other mobile phone brand OPPO surpassed US Apple mobile phone in third place. . In the second quarter of 2019, China's smartphone brands accounted for 42% of the global market share, showing strong competitiveness.
Data shows that Apple sold about 35.3 million smartphones, while OPPO handsets sold 36.2 million units worldwide, exceeding Apple's nearly 1 million units.
In fact, the performance of domestic mobile phones in the first quarter of this year is very bright. According to the Gartner research report, in March of this year, Apple's iPhone share in the global smartphone market fell to 11.9%, compared with 14.1% in the same period in 2018, sales fell from 54.1 million to about 44.6 million. At the same time, Samsung's share fell from 20.5% to 19.2%, but still ranked first; Huawei's smartphone market share rose from 10.5% to 15.7%, surpassing Apple, ranking second, with sales of 58.4 million units. The OPPO and Vivo shares rose from 7.3% and 6.1% to 7.9% and 7.3%, respectively.
According to another market research agency, Canalys, iPhone shipments fell 15% year-on-year in the second quarter of 2019. This means that Apple, which has fallen behind Samsung and Huawei in terms of shipments, even lags behind OPPO and fell to fourth place.
Shipments in the entire smartphone market decreased by 4% year-on-year in the second quarter. But for the iPhone, the world's top three analysts believe that among the top five smartphone manufacturers, only Apple's quarterly shipments have decreased year-on-year.
In the future, Apple's first-line life will be in the strong performance of iPhoneXR, which accounts for 37.5% of its shipments in May. As markets such as the US and Italy returned to normal, Apple began to exert its strength after a weak shipment in the first quarter.